Digital Engagement Lead

Prudential Corporation Asia Ltd

Not specified
15+ years content strategy experience
Ai-driven personalization expertise
Behavioral economics application
Prudential Corporation Asia Ltd is seeking a seasoned Digital Engagement Lead to drive personalized content and engagement strategies for its Global Health team. The role focuses on enhancing customer interactions through AI-powered content and integrated marketing campaigns while overseeing localization efforts for diverse markets

Job Summary

  • This role drives the content and engagement strategy for the Global Health team's flagship customer engagement experience using AI-powered personalization.
  • The successful candidate will lead integrated marketing campaigns that connect strategic big ideas to the underlying customer experience across all lifecycle stages.
  • Prudential offers a culture where diversity is celebrated and inclusion assured, supporting career ambitions through a platform to Connect, Grow, and Succeed.

Matching Summary

Match Score: 85

Prudential Corporation Asia Ltd is seeking a seasoned Digital Engagement Lead to drive personalized content and engagement strategies for its Global Health team. The role focuses on enhancing customer interactions through AI-powered content and integrated marketing campaigns while overseeing localization efforts for diverse markets.

Skills & Requirements

Must-have

  • 15+ years content strategy experience
  • AI-driven personalization expertise
  • Behavioral economics application
  • Integrated campaign leadership
  • Healthcare industry knowledge
  • International localization strategies

Nice-to-have

  • Strategic thinking with bias for action
  • Passion for customer experience improvement
  • Ability to translate complex ideas
  • Comfort in fast-paced environments
  • Strong storytelling and editorial skills

Key Requirements

  • Minimum 15 years of experience
  • Proven experience with AI-driven personalization
  • Experience designing integrated campaigns
  • Familiarity with healthcare or insurance industries
  • Strong leadership and stakeholder management skills

Work Rights

Not specified

Tailored Resume

Cover Letter