Manage the brand/therapeutic area by developing and implementing marketing plans to achieve brand objectives and outcomes
Job Summary
Manage the brand/therapeutic area by developing and implementing marketing plans to achieve brand objectives and outcomes.
Oversee and develop messaging for relevant content, ensuring tactical execution ladders up to brand imperatives and driving brand strategy.
AstraZeneca Vietnam is recognized as a Top 100 Best Places to Work and offers a flexible, team-oriented attitude with a commitment to lifelong learning.
Matching Summary
Manage the brand/therapeutic area by developing and implementing marketing plans to achieve brand objectives and outcomes.
Skills & Requirements
Must-have
Develop and implement marketing plans
Manage brand P&L
Execute promotional tactics
Analyze market research and data
Leverage digital capabilities for customer engagement
Manage project scope, budgets, timelines
Nice-to-have
Passionate, self-motivated, detail-oriented
Team player committed to customer success
Entrepreneurial spirit
Growth mindset and lifelong learning
Key Requirements
3-5 years pharmaceutical experience
1 year marketing or adjacent marketing experience
Prior experience in Biologics/Immunology preferred