Senior Manager, Coffee, Georgia

Coca-Cola HBC AG

Seoul, South Korea
Brand strategy and business planning
Integrated marketing execution
Portfolio management
The Senior Manager, Coffee, Georgia (Korea) is responsible for leading the brand strategy and in-market execution of Coca-Cola’s coffee portfolio in Korea, with primary ownership of Georgia Coffee

Job Summary

  • The Senior Manager, Coffee, Georgia (Korea) is responsible for leading the brand strategy and in-market execution of Coca-Cola’s coffee portfolio in Korea, with primary ownership of Georgia Coffee.
  • This role translates brand equity into commercial growth, driving sales, profit, and market share through strong brand building, integrated marketing execution, and portfolio management.
  • Operating in a newly structured organization, this role is one level below the original Director scope but retains end-to-end brand ownership, requiring a leader who is strategically sharp, highly collaborative, and hands-on.

Matching Summary

The Senior Manager, Coffee, Georgia (Korea) is responsible for leading the brand strategy and in-market execution of Coca-Cola’s coffee portfolio in Korea, with primary ownership of Georgia Coffee.

Skills & Requirements

Must-have

  • Brand strategy and business planning
  • Integrated marketing execution
  • Portfolio management
  • Cross-functional leadership
  • Performance management and insights

Nice-to-have

  • Curiosity and learning agility
  • Openness to innovation
  • Growth mindset
  • Inclusive culture

Key Requirements

  • Bachelor’s degree required
  • Over 11 years of experience
  • Native-level Korean required
  • Business-level fluency in English required

Work Rights

Not specified

Tailored Resume

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