Lfcw Sales & Marketing Senior Manager Chapel Street, United Kingdom Market Rate Permanent Apply By 4 May, 2026 Posted On 13 April, 2026

Liverpool Football Club and Athletic Grounds Ltd

Chapel Street, United Kingdom
**
Define and deliver commercial strategy
Drive sustainable growth in attendance and revenue
Lead end-to-end marketing approach
** Liverpool Football Club is seeking a Senior Manager for their Women's Sales & Marketing team, responsible for developing and executing strategies to enhance attendance and revenue for LFC Women. The role requires strong commercial acumen and collaboration across departments to drive fan engagement and growth. **

Job Summary

  • The Senior Manager, LFC Women’s Sales & Marketing is accountable for defining and delivering the commercial and fan growth strategy for LFC Women.
  • This role leads the end‑to‑end marketing approach to drive sustainable growth in matchday attendance and revenue across St Helens and Anfield, while also shaping the longer‑term strategy to grow and deepen the LFCW fanbase beyond matchday.
  • The role co‑owns the LFCW P&L and plays a critical role in accelerating the commercial maturity, visibility and impact of LFC Women.

Matching Summary

Match Score: 75

** Liverpool Football Club is seeking a Senior Manager for their Women's Sales & Marketing team, responsible for developing and executing strategies to enhance attendance and revenue for LFC Women. The role requires strong commercial acumen and collaboration across departments to drive fan engagement and growth. **

Skills & Requirements

Must-have

  • Define and deliver commercial strategy
  • Drive sustainable growth in attendance and revenue
  • Lead end-to-end marketing approach
  • Co-own LFCW P&L
  • Accountability for marketing investment decisions
  • Translate insight into audience strategies

Nice-to-have

  • Leverage influencers and creators
  • Represent LFC Women in external engagements
  • Deep understanding of women's sporting landscape

Key Requirements

  • Senior marketing or sales role experience
  • Accountability for driving sales and revenue growth
  • Experience shaping growth strategies
  • Proven ability to use insight and data
  • Credible senior stakeholder manager
  • Experience in sport, entertainment or live events desirable

Work Rights

Not specified

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