Digital Marketing Manager

Penumbra Inc

Alameda, CA, United States
Base: $90,000 - $105,000; bonus/equity: competitiv...
On-site
Paid media, programmatic, and abm advertising
Social media advertising (linkedin, meta)
Email marketing automation (marketo)
The Digital Marketing Manager supports the planning, execution, and optimization of integrated digital advertising and campaign initiatives that drive brand visibility, engagement, and measurable business growth

Job Summary

  • The Digital Marketing Manager supports the planning, execution, and optimization of integrated digital advertising and campaign initiatives that drive brand visibility, engagement, and measurable business growth.
  • This role collaborates closely with cross‑functional teams, including product marketing, and partners with external agencies and vendors to ensure all initiatives align with business objectives.
  • The Digital Marketing Manager applies strong analytical and creative capabilities to continuously optimize performance and deliver high‑impact results across digital channels.

Matching Summary

The Digital Marketing Manager supports the planning, execution, and optimization of integrated digital advertising and campaign initiatives that drive brand visibility, engagement, and measurable business growth.

Salary

Base: $90,000 - $105,000; Bonus/Equity: competitive package plus equity program; Benefits: competitive benefits program

Skills & Requirements

Must-have

  • Paid media, programmatic, and ABM advertising
  • Social media advertising (LinkedIn, Meta)
  • Email marketing automation (Marketo)
  • Conversion-focused landing pages
  • Campaign tracking, analytics, and optimization
  • Adobe Creative Suite proficiency
  • Quality Management System (QMS) adherence

Nice-to-have

  • Agency experience
  • Life sciences experience
  • HTML, CSS, and email best practices

Key Requirements

  • Bachelor's degree in Marketing, Communications, Digital Media, or related field
  • 3+ years of experience in digital marketing, advertising, or campaign management
  • Hands-on experience managing paid media campaigns
  • Experience with marketing automation platforms (Marketo) and CRM tools (Salesforce)
  • Experience with landing page optimization and A/B testing
  • Experience with programmatic and ABM advertising platforms
  • Familiarity with CMS platforms (e.g., WordPress)

Work Rights

Not specified

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