Senior Manager - Shopper Marketing

Diageo

Gurgaon, India
6-10 years experience in marketing
4+ years experience in sales or marketing
Shopper behavior and path to purchase understanding
This role is responsible for developing and delivering Shopper Marketing strategies that turn shoppers into buyers of the brands

Job Summary

  • This role is responsible for developing and delivering Shopper Marketing strategies that turn shoppers into buyers of the brands.
  • The position requires strong collaboration with Brand Marketing, Regional Customer Marketing, and external agencies to create store-ready assets.
  • Diageo offers a flexible working environment and an inclusive culture that celebrates diversity and supports professional growth.

Matching Summary

This role is responsible for developing and delivering Shopper Marketing strategies that turn shoppers into buyers of the brands.

Skills & Requirements

Must-have

  • 6-10 years experience in marketing
  • 4+ years experience in sales or marketing
  • Shopper behavior and path to purchase understanding
  • Agency management and briefing skills
  • Project management for DIFOT execution
  • Procurement and production oversight

Nice-to-have

  • Curious and bursting with ideas
  • Thrives in matrix structure
  • Exceptional cross-functional partnership skills
  • Ability to balance brand and cluster needs

Key Requirements

  • 6-10 years total experience
  • > 4 years in Marketing/Sales
  • Experience with procurement and vendors

Work Rights

Not specified

Tailored Resume

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