Senior Marketing Manager, Home Buying - 12 Month Secondment

CBA New Digital Businesses Pty Ltd

Sydney CBD Area, Australia
**
Home loan acquisition and go-to-market
Creative and media performance focus
Strategy development, insights, creative, media, optimisation
** CBA New Digital Businesses Pty Ltd is seeking a Senior Marketing Manager for a 12-month secondment role focused on home loan acquisition and go-to-market strategy. The ideal candidate should have extensive marketing experience, particularly in creative and media performance, with a strong emphasis on data-driven decision-making. **

Job Summary

  • Own and deliver end-to-end home loan acquisition and go-to-market activity within the Retail Marketing team, with a strong creative and media performance focus to drive CommBank’s product and customer goals.
  • Lead and align agencies, internal teams and up to two Marketing Managers to deliver integrated home loan acquisition and go-to-market activity on time and on budget.
  • Proactively manage regulatory, compliance and reputational risk across acquisition activity, ensuring all campaigns meet financial services standards and approval requirements.

Matching Summary

Match Score: 75

** CBA New Digital Businesses Pty Ltd is seeking a Senior Marketing Manager for a 12-month secondment role focused on home loan acquisition and go-to-market strategy. The ideal candidate should have extensive marketing experience, particularly in creative and media performance, with a strong emphasis on data-driven decision-making. **

Skills & Requirements

Must-have

  • Home loan acquisition and go-to-market
  • Creative and media performance focus
  • Strategy development, insights, creative, media, optimisation
  • Cost per lead, cost per acquisition, conversions
  • Integrated marketing channels
  • Agency and internal team leadership

Nice-to-have

  • Customer at the heart of every initiative
  • Courageous and exceptional marketing team
  • Analytics and insights driven
  • Cutting-edge marketing technology and practices

Key Requirements

  • Depth and knowledge of ATL channel creative strategy
  • Through-the-line marketing strategy and execution
  • Paid media strategy and execution
  • Digital marketing and performance marketing strategy
  • Highly developed project management skills
  • Analytical and strong communication skills
  • Financial services background
  • Sound understanding of financial services retail product

Work Rights

Not specified

Tailored Resume

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