Enterprise cms expertise (adobe experience manager or sitecore)
B2b sector experience
Appian Corporation is seeking a strategic and detail-oriented Web Content Manager to oversee the production and maintenance of their web presence. The ideal candidate will have extensive experience in web content management, particularly in the B2B sector, and will be responsible for ensuring the CMS is user-friendly and scalable while optimizing web content for conversion
Job Summary
Appian is seeking a strategic Web Content Manager to oversee the end-to-end production of high-impact web experiences while ensuring the CMS remains healthy and scalable.
The role requires managing complex stakeholder environments, enforcing a global content lifecycle strategy, and empowering teams through distributed authoring frameworks.
Candidates will benefit from comprehensive growth opportunities including mentorship, specialized department training, and tuition reimbursement within a culture rooted in respect and inclusivity.
Matching Summary
Match Score: 85
Appian Corporation is seeking a strategic and detail-oriented Web Content Manager to oversee the production and maintenance of their web presence. The ideal candidate will have extensive experience in web content management, particularly in the B2B sector, and will be responsible for ensuring the CMS is user-friendly and scalable while optimizing web content for conversion.
Skills & Requirements
Must-have
7+ years web content management experience
Enterprise CMS expertise (Adobe Experience Manager or Sitecore)
B2B sector experience
Stakeholder management and prioritization framework
Webpage localization and global expansion management
Design system and component library maintenance
Conversion rate optimization (CRO) leadership
Nice-to-have
Strong communication translating technical to business insights
Experience with distributed authoring training programs
Background in SEO/AEO optimization strategies
Ability to partner with creative agencies
Commitment to high standards of intensity and excellence
Key Requirements
Bachelor's degree in Marketing, Business, Communications, or related field
7+ years of related experience in web content management
Deep expertise in enterprise-level CMS platforms like Adobe Experience Manager or Sitecore