Manager, Senior Brand

Carl Zeiss Pty Ltd

Hebron, KY, United States
Base: $94,200 - $117,700 annually; bonus: eligible...
Cpg or otc product launches
Omnichannel media strategy
Retail execution experience
This role owns the end-to-end go-to-market strategy and financial performance for launching a new ZEISS brand extension into the U.S. market

Job Summary

  • This role owns the end-to-end go-to-market strategy and financial performance for launching a new ZEISS brand extension into the U.S. market.
  • The position requires deep experience in CPG or OTC product launches with a proven track record of success at national retail scale.
  • ZEISS offers robust benefits including medical plans, dental coverage, 401k matching, and paid time off to support employee well-being.

Matching Summary

This role owns the end-to-end go-to-market strategy and financial performance for launching a new ZEISS brand extension into the U.S. market.

Salary

Base: $94,200 - $117,700 annually; Bonus: Eligible for Performance Bonus; Benefits: Medical, Vision, Dental, 401k Matching, Vacation

Skills & Requirements

Must-have

  • CPG or OTC product launches
  • Omnichannel media strategy
  • Retail execution experience
  • Agency management skills
  • P&L ownership capability

Nice-to-have

  • Regulated category experience
  • Cross-functional leadership
  • Multi-national brand background
  • Project management expertise

Key Requirements

  • Bachelor's degree required; MBA preferred
  • Minimum 8 years in CPG/OTC marketing
  • Experience owning P&L and leading teams
  • Ability to travel within US and internationally

Work Rights

Not specified

Tailored Resume

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