Develop and execute strategic marketing programs aligned with the EMEA sales organization to raise awareness and generate demand for BlackBerry’s Secure Communications portfolio
Job Summary
Develop and execute strategic marketing programs aligned with the EMEA sales organization to raise awareness and generate demand for BlackBerry’s Secure Communications portfolio.
Create and execute targeted marketing programs including field events, thought leadership, executive programs, tradeshows, webinars, and digital/content marketing to positively impact revenues.
Build strong relationships with sales, marketing peers, and channel partners, driving new logo pipeline and achieving sales targets through collaborative GTM strategies.
Matching Summary
Develop and execute strategic marketing programs aligned with the EMEA sales organization to raise awareness and generate demand for BlackBerry’s Secure Communications portfolio.
Skills & Requirements
Must-have
Strategic marketing program development
EMEA sales organization alignment
Demand generation for Secure Communications
Public sector and critical infrastructure market
B2B/B2G software marketing experience
Marketing reporting and KPIs
Nice-to-have
High energy and self-directed
Team player with big picture vision
Vertical marketing experience
Partner channel GTM routes
Key Requirements
Minimum 7 years with BS/BA or 5 years with MS/MA
English and German language proficiency
Proficiency in Microsoft Office, NetSuite, Smartsheets, Jasper or similar