Proficiency in google analytics and adobe analytics
Experience with digital campaign roi analysis
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First American (FCT) is seeking a Specialist in Marketing Channel Analytics to enhance their marketing effectiveness through data analysis and reporting. The role involves managing marketing campaign scorecards, analyzing digital initiatives, and advising on strategies to optimize marketing outreach.
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Job Summary
The role involves managing the development and distribution of marketing scorecards to ensure campaign effectiveness.
Candidates will be responsible for producing timely return on investment analyses and optimizing promotional messages based on data.
The company offers comprehensive benefits including a retirement savings plan with company match, hybrid work arrangements, and recognition programs.
Matching Summary
Match Score: 75
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First American (FCT) is seeking a Specialist in Marketing Channel Analytics to enhance their marketing effectiveness through data analysis and reporting. The role involves managing marketing campaign scorecards, analyzing digital initiatives, and advising on strategies to optimize marketing outreach.
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Salary
Base: $71,500 - $87,500 CAD; Bonus/Equity: Potential for performance-based incentives; Benefits: Comprehensive including EFAP, wellness group, and stock purchase plan
Skills & Requirements
Must-have
2-4 years marketing analytics experience
Proficiency in Google Analytics and Adobe Analytics
Experience with digital campaign ROI analysis
Ability to produce post-mortem reports
Knowledge of sales and media data integration
Nice-to-have
Strong interpersonal and stakeholder management skills
Experience in eCommerce or digital marketing
Background in applying data to business strategy
Familiarity with webinar and e-blast reporting
Key Requirements
Minimum 2-4 years of relevant experience
In-depth knowledge of Google Analytics and Adobe Analytics
Previous experience applying performance data to strategy