Business Development Manager (originator) (35)

Dentsu Creative ANZ

Gurugram, India
Not specified (assumed to be hybrid or flexible based on industry norms).
5-8 years b2b saas sales experience
Deep knowledge of marketing mix modeling
Ability to explain econometric concepts
Dentsu Creative ANZ is seeking a Business Development Manager specializing in marketing impact measurement and advanced marketing intelligence. The role involves engaging with high-level decision-makers to optimize marketing strategies through consultative selling and data-driven insights

Job Summary

  • This role serves as the driving force behind growth in marketing analytics by bridging complex data science with C-suite objectives.
  • The successful candidate will lead deep-dive discovery sessions to identify gaps in current measurement stacks and propose strategic solutions.
  • You must be able to simplify complex econometric concepts into compelling business narratives that drive client decision-making.

Matching Summary

Match Score: 85

Dentsu Creative ANZ is seeking a Business Development Manager specializing in marketing impact measurement and advanced marketing intelligence. The role involves engaging with high-level decision-makers to optimize marketing strategies through consultative selling and data-driven insights.

Skills & Requirements

Must-have

  • 5-8 years B2B SaaS sales experience
  • Deep knowledge of Marketing Mix Modeling
  • Ability to explain econometric concepts
  • Experience with post-cookie landscape
  • Full sales cycle management skills

Nice-to-have

  • Strong collaboration with data science teams
  • Exceptional presentation skills for executives
  • Understanding of brand strategy
  • Market feedback for product roadmap

Key Requirements

  • 5-8 years B2B SaaS sales experience
  • Domain knowledge in MarTech or AdTech
  • Proficiency in discussing R-squared values and Bayesian frameworks

Work Rights

Not specified

Tailored Resume

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