Lead the development and execution of marketing objectives, strategies, and programs for Visa in Panamá, Nicaragua and Belize, partnering with clients to achieve business and brand goals
Job Summary
Lead the development and execution of marketing objectives, strategies, and programs for Visa in Panamá, Nicaragua and Belize, partnering with clients to achieve business and brand goals.
Oversee all aspects of marketing plans, including promotions, events, marketing communications, sponsorships, partnerships, digital marketing, and sales support.
Reimagine the use of Visa’s key sponsorships and assets, including events and partnerships with FIFA, Olympic Games, Disney+, and others, to maximize their impact.
Matching Summary
Lead the development and execution of marketing objectives, strategies, and programs for Visa in Panamá, Nicaragua and Belize, partnering with clients to achieve business and brand goals.
Skills & Requirements
Must-have
Develop and execute marketing strategies
Manage investment forecasts and ROI
Conduct data and insights analysis
Oversee creative development and media planning
Lead co-marketing strategies and programs
Define social media marketing strategy
Nice-to-have
Innovative and curious mindset
Entrepreneurial mindset
Ability to see strategic picture
Commitment to continuous learning
Key Requirements
8 years of work experience with a Bachelor’s Degree
10 years of work experience with a Bachelor’s degree (preferred)