Senior Manager, Brand Management, Stills, Pl & Baltics

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Warsaw, Poland
Base: 227,000 pln to 359,000 pln; bonus: 15% annua...
Hybrid
6-8 years brand management experience
Fmcg consumer marketing background
Centralized campaign localization expertise
The Senior Manager, Brand Management for Poland and the Baltics at Coca-Cola is responsible for adapting and executing brand strategies and campaigns to ensure strong consumer relevance and commercial performance across these markets. The role requires collaboration with cross-functional teams and stakeholders, focusing on localizing brand strategies while maintaining alignment with central directives

Job Summary

  • The role is responsible for localizing and implementing centrally developed brand strategies across Poland and the Baltic states.
  • Candidates must possess strong operator skills to translate insights into activation plans while managing cross-functional workflows.
  • The position offers clear progression toward Director roles with expanding portfolio responsibility within a dynamic cluster environment.

Matching Summary

Match Score: 85

The Senior Manager, Brand Management for Poland and the Baltics at Coca-Cola is responsible for adapting and executing brand strategies and campaigns to ensure strong consumer relevance and commercial performance across these markets. The role requires collaboration with cross-functional teams and stakeholders, focusing on localizing brand strategies while maintaining alignment with central directives.

Salary

Base: 227000 PLN to 359000 PLN; Bonus: 15% Annual Incentive Reference Value; Benefits: Medical, financial, and other benefits offered

Skills & Requirements

Must-have

  • 6-8 years brand management experience
  • FMCG consumer marketing background
  • Centralized campaign localization expertise
  • Cross-functional stakeholder collaboration
  • Multi-market execution in PL & Baltics

Nice-to-have

  • Fluency in Polish or Baltic languages
  • Experience with bottler network dynamics
  • Strong analytical and strategic skills
  • Agile project management approach
  • Ability to navigate market ambiguity

Key Requirements

  • Bachelor's degree in Marketing or Business
  • 6-8 years of relevant brand management experience
  • Fluent English proficiency required

Work Rights

Not specified

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