The Coordinator of Owner Communications (CRM) will be responsible for building and implementing customer communication disciplines focused on growing owner revenue, creating loyalty paths, and measuring customer value
Job Summary
The Coordinator of Owner Communications (CRM) will be responsible for building and implementing customer communication disciplines focused on growing owner revenue, creating loyalty paths, and measuring customer value.
This hybrid role requires presence in São Caetano do Sul three times per week and involves working closely with CRM, OnStar, Pós-venda, MarTech, Analytics, BI, and Technology teams to ensure integrated and consistent customer journeys.
General Motors fosters an inclusive workplace culture committed to meaningful change and equal employment opportunities, encouraging candidates to apply who align with the role’s responsibilities and qualifications.
Matching Summary
The Coordinator of Owner Communications (CRM) will be responsible for building and implementing customer communication disciplines focused on growing owner revenue, creating loyalty paths, and measuring customer value.
Skills & Requirements
Must-have
CRM and marketing automation platforms
Customer value measurement frameworks
Integrated multichannel communications
Data-driven test and learn approach
Cross-functional stakeholder alignment
Nice-to-have
Hands-on and builder mindset
Strong analytical and strategic vision
Comfortable in unstructured environments
Experience in automotive sector
Multilingual communication skills
Key Requirements
Bachelor's degree in Marketing or related fields
Experience implementing CRM and loyalty programs
Proficiency in Portuguese and English
Knowledge of CRM/CDP platforms like Adobe or Salesforce
Familiarity with customer metrics such as LTV and retention