Lead the Integrated Marketing function for Covetrus', including demand generation, go-to market on new initiatives, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives
Job Summary
Lead the Integrated Marketing function for Covetrus', including demand generation, go-to market on new initiatives, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives.
Build and execute marketing plans that drive measurable impact on pipeline, acquisition, retention, and customer value.
Mentor and lead a team of experienced marketers, setting direction and holding the team accountable to results.
Matching Summary
Lead the Integrated Marketing function for Covetrus', including demand generation, go-to market on new initiatives, account-based marketing, lifecycle programs, content strategy, and customer growth initiatives.
Salary
$155,100-$221,500
Skills & Requirements
Must-have
Demand generation programs
Account-based marketing
Content strategy
Customer growth initiatives
B2B marketing engine
Data-driven marketing
Nice-to-have
SaaS industry experience
Technology industry experience
Healthcare industry experience
Veterinary industry experience
Key Requirements
10+ years of B2B marketing experience
5+ years in a leadership role
Proven track record scaling demand generation and ABM
Experience leading integrated campaigns across channels