Associate Director, Consumer Marketing

Takeda

Cambridge, MA, US
Base: $153,600.00 - $241,340.00; bonus/equity: not...
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Consumer marketing strategy planning
Dtc campaign development
Patient marketing initiatives
** The Associate Director of Consumer Marketing at Takeda is responsible for developing and executing patient-centric marketing strategies for a new product launch in the pharmaceutical industry. The ideal candidate should possess extensive consumer marketing experience, particularly within the pharmaceutical sector, and have a proven track record of leading cross-functional teams to drive engagement and adherence through innovative campaigns. **

Job Summary

  • Support the delivery of the consumer marketing strategic plan for a new product launch, shaping and activating compelling DTC campaigns.
  • Develop a full suite of core patient education materials, tools & resources and ensure alignment with overall brand strategy.
  • Leverage insights from patient ad boards and advocacy groups to incorporate real patient perspectives into marketing initiatives.

Matching Summary

Match Score: 75

** The Associate Director of Consumer Marketing at Takeda is responsible for developing and executing patient-centric marketing strategies for a new product launch in the pharmaceutical industry. The ideal candidate should possess extensive consumer marketing experience, particularly within the pharmaceutical sector, and have a proven track record of leading cross-functional teams to drive engagement and adherence through innovative campaigns. **

Salary

Base: $153,600.00 - $241,340.00; Bonus/Equity: Not specified; Benefits: Medical, dental, vision, 401(k) with match, disability, life insurance, tuition reimbursement, PTO

Skills & Requirements

Must-have

  • Consumer marketing strategy planning
  • DTC campaign development
  • Patient marketing initiatives
  • Digital marketing experience
  • Cross-functional team leadership

Nice-to-have

  • AI tools for efficiency and innovation
  • Curiosity and adaptability mindset
  • Psoriasis or Dermatology experience
  • New product launch experience

Key Requirements

  • BS/BA degree required, MS/MBA preferred
  • 5+ years consumer marketing experience
  • 3+ years pharmaceutical industry experience
  • Broadcast media planning experience ideal
  • Ability to manage multiple priorities and stakeholders

Work Rights

Not specified

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