Digital Direct Marketing, Campaign Manager

AIG

Bangkok, Thailand
Not specified; not specified; comprehensive benefi...
Primarily onsite
Digital direct marketing campaign management
Multi-channel and multi-product marketing
Customer lifetime management and portfolio optimization
AIG is seeking a Digital Direct Marketing Campaign Manager in Bangkok, Thailand, to enhance its direct marketing efforts and customer engagement strategies. The role requires expertise in campaign management, analytics, and collaboration with various stakeholders to achieve key performance indicators

Job Summary

  • This role is instrumental to achieving AIG Thailand's aspiration to be the leading general insurer through market-leading direct marketing solutions.
  • The successful candidate will drive top and bottom line performance by managing partnerships, digital campaigns, and customer engagement strategies across acquisition and retention programs.
  • AIG offers a comprehensive Total Rewards Program focused on health, wellbeing, financial security, and professional development for its team members.

Matching Summary

Match Score: 85

AIG is seeking a Digital Direct Marketing Campaign Manager in Bangkok, Thailand, to enhance its direct marketing efforts and customer engagement strategies. The role requires expertise in campaign management, analytics, and collaboration with various stakeholders to achieve key performance indicators.

Salary

Not specified; Not specified; Comprehensive benefits package included

Skills & Requirements

Must-have

  • Digital direct marketing campaign management
  • Multi-channel and multi-product marketing
  • Customer lifetime management and portfolio optimization
  • Agile test and learn marketing
  • Revenue and profitability targets achievement

Nice-to-have

  • Strong verbal and written communication skills in English
  • Strategic thinker with innovative approach
  • Ability to influence people at all levels
  • Experience in insurance or financial services preferred
  • Collaborative team player with strong interpersonal skills

Key Requirements

  • Minimum bachelor's degree (MBA preferred)
  • Minimum 3 years work experience in Insurance, Financial Services or Consumer Goods
  • Strong analytical and campaign management skills

Work Rights

Not specified

Tailored Resume

Cover Letter