Senior Integrated Media And Digital Communication Strategy Manager
Chanel
Shanghai, China
Integrated media strategy
Digital communication strategy
Media efficiency management
Drive and execute the Integrated media strategy aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management
Job Summary
Drive and execute the Integrated media strategy aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.
Continue test & learn the best levers of prospect/ client engagement to meet the brand/ business ambitions.
Be on top of the evolving media trends and define the implications for the house; Test and Learn new approach to enhance media efficiency and innovations.
Matching Summary
Drive and execute the Integrated media strategy aligning with goals to answer Brand/ Business objectives, with the best-in-class solution in media efficiency and media investment management.
Skills & Requirements
Must-have
Integrated media strategy
Digital communication strategy
Media efficiency management
Prospect and client engagement
Evolving media trends analysis
Holistic P/O/E integration
Nice-to-have
Test and learn approach
Trusted partner collaboration
Media innovation enhancement
Key Requirements
15+ years media industry experience
Good understanding in audience/ media planning
Good communication, organization, analytics skills