Associate Director, Brand Social Media Content Strategy & Creator

Becton, Dickinson, and Company

Franklin Lakes, NJ, USA
Base: $160,900.00 - $265,400.00 usd annual; bonus/...
Fully remote
10 years in social media strategy
Enterprise social media governance
Cross-functional stakeholder management
Becton, Dickinson, and Company is seeking an Associate Director of Brand Social Media Content Strategy & Creation to enhance its digital engagement and corporate brand visibility. The role focuses on developing social media strategies, content creation, and comprehensive analytics to drive meaningful engagement with healthcare professionals and patients

Job Summary

  • This role shapes BD's enterprise social and web engagement strategy to strengthen external presence and drive meaningful engagement with healthcare professionals and patients.
  • The position requires leading strategic planning for digital thought leadership while ensuring rapid, high-quality content delivery across all channels with full regulatory compliance.
  • BD offers a competitive compensation package including annual bonus potential, discretionary LTI bonuses, and comprehensive health and well-being benefits.

Matching Summary

Match Score: 85

Becton, Dickinson, and Company is seeking an Associate Director of Brand Social Media Content Strategy & Creation to enhance its digital engagement and corporate brand visibility. The role focuses on developing social media strategies, content creation, and comprehensive analytics to drive meaningful engagement with healthcare professionals and patients.

Salary

Base: $160,900.00 - $265,400.00 USD Annual; Bonus/Equity: Annual Bonus Potential; Discretionary LTI Bonus Potential; Benefits: Comprehensive health, wellness, retirement, and paid time off

Skills & Requirements

Must-have

  • 10 years in social media strategy
  • Enterprise social media governance
  • Cross-functional stakeholder management
  • Healthcare regulatory compliance
  • Data-driven KPI definition

Nice-to-have

  • Agency background experience
  • Life science industry knowledge
  • AI and automation proficiency
  • Master's degree preferred
  • In-person collaboration culture

Key Requirements

  • Bachelor's degree required
  • 10 years of relevant experience
  • Proven success building enterprise strategies
  • Strong proficiency with social platforms

Work Rights

Not specified

Tailored Resume

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