Senior Director, Connections & Media - Coca-cola Tm Category Lead

The Coca-Cola Company

Atlanta, United States of America
Base: $193,000 - $224,000; bonus/equity: not speci...
**
Holistic media strategy and planning
Omni-channel media planning and activation
Data-driven audience planning
** The Coca-Cola Company is seeking a Senior Director of Connections & Media to lead holistic media planning and activation for its soda brands, emphasizing digital transformation and data-driven strategies. The role requires extensive experience in media strategy, team leadership, and collaboration with cross-functional partners in a hybrid work environment. **

Job Summary

  • Lead the development of holistic omni-channel media strategies that align with brand marketing objectives and commercial goals.
  • Oversee the end-to-end media buying and activation process across all channels, ensuring efficient investment and high-impact execution for the category.
  • Build and lead a high-performing media team (4-6 direct reports) that spans strategy, planning, and activation roles.

Matching Summary

Match Score: 75

** The Coca-Cola Company is seeking a Senior Director of Connections & Media to lead holistic media planning and activation for its soda brands, emphasizing digital transformation and data-driven strategies. The role requires extensive experience in media strategy, team leadership, and collaboration with cross-functional partners in a hybrid work environment. **

Salary

Base: $193,000 - $224,000; Bonus/Equity: Not specified; Benefits: A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Skills & Requirements

Must-have

  • Holistic media strategy and planning
  • Omni-channel media planning and activation
  • Data-driven audience planning
  • Measurement and analytics integration
  • Agency and partner management
  • Innovation in media activation

Nice-to-have

  • Growth mindset and continuous learning
  • Inspirational leader with bias for action
  • Creative thinker with novel engagement strategies

Key Requirements

  • 12+ years of progressive experience
  • Bachelor's degree in Marketing, Communications, Business or related field
  • Proven track record of translating marketing objectives
  • Experience managing omni-channel media campaigns
  • Experience driving media approach transformation
  • Deep expertise in omni-channel media
  • Strong knowledge of retail media networks
  • Skilled in audience strategy and media targeting
  • Solid understanding of marketing analytics
  • Demonstrated ability to lead teams
  • Exceptional collaboration skills
  • Excellent communication skills
  • Outstanding project management skills

Work Rights

Must be authorized to work in the United States

Tailored Resume

Cover Letter