Tag management system knowledge (adobe launch/gtm)
Columbia Sportswear is seeking a Digital Product Owner to enhance their marketing technology initiatives within a hybrid work environment. The ideal candidate will possess extensive experience in digital product ownership, marketing operations, and a strong understanding of both technical and marketing aspects of product development
Job Summary
The Digital Product Owner is responsible for creating and prioritizing the backlog based on overall strategy and business objectives for Columbia Sportswear's global brands.
This role requires a deep understanding of marketing technology concepts, including tag management systems, data layers, and paid media attribution to drive digital transformation.
Candidates must possess strong async communication skills to effectively collaborate with globally distributed teams across different time zones without relying on live meetings.
Matching Summary
Match Score: 85
Columbia Sportswear is seeking a Digital Product Owner to enhance their marketing technology initiatives within a hybrid work environment. The ideal candidate will possess extensive experience in digital product ownership, marketing operations, and a strong understanding of both technical and marketing aspects of product development.
Skills & Requirements
Must-have
5-8 years digital product ownership experience
Jira user story and acceptance criteria writing
Tag management system knowledge (Adobe Launch/GTM)