Beauty & Wellbeing Vietnam Social & Pr Lead

Unilever

Ho Chi Minh City, Vietnam
Social strategy and pac management
Influencer marketing and communities
Strategic pr plan execution
The purpose of the Social and PR Lead is to support all Brands with earned first expertise

Job Summary

  • The purpose of the Social and PR Lead is to support all Brands with earned first expertise.
  • Develop and execute strategic PR plans aligned with brand marketing objectives, leveraging a deep understanding of the beauty industry, media landscape, and target audience.
  • Track and analyse social campaign performance, measuring key metrics such as media impressions, reach, engagement, and sentiment to demonstrate ROI and inform future strategies.

Matching Summary

The purpose of the Social and PR Lead is to support all Brands with earned first expertise.

Skills & Requirements

Must-have

  • Social strategy and PAC management
  • Influencer Marketing and Communities
  • Strategic PR plan execution
  • Media relations and reputation management
  • Social campaign performance tracking
  • Digital PR strategy development

Nice-to-have

  • Visual aesthetics understanding
  • Passion for beauty industry
  • AI strategy testing
  • Cultural landscape reaction

Key Requirements

  • Proven experience in public relations
  • Digital PR expertise
  • Established media relationships
  • Brand storytelling experience
  • Experience working in a PR agency
  • Understanding of social trend cycles

Work Rights

Not specified

Tailored Resume

Cover Letter