Senior Abm Strategist

Dentsu Creative

London, United Kingdom
On-site
Account-based experience strategies
Customer journey mapping
Insight-led creative briefs
Develop and deliver innovative Vertical- and Account-based strategies that drive business growth for key B2B clients in the Tech/Telco space

Job Summary

  • Develop and deliver innovative Vertical- and Account-based strategies that drive business growth for key B2B clients in the Tech/Telco space.
  • Act as a strategic partner to B2B clients, devising and delivering innovative ABM/X plans and strategies that grow client business.
  • Work closely with creative and tech teams, as well as media and other partners to bring strategies to life.

Matching Summary

Develop and deliver innovative Vertical- and Account-based strategies that drive business growth for key B2B clients in the Tech/Telco space.

Skills & Requirements

Must-have

  • Account-based experience strategies
  • Customer journey mapping
  • Insight-led creative briefs
  • B2B client strategic partnership

Nice-to-have

  • Lateral and creative thinking
  • Curious about customer behavior
  • Navigating strategic challenges

Key Requirements

  • Proven brand to demand planning experience
  • Experience developing account-based experience (ABX) strategies
  • Experience developing customer strategies
  • Experience mapping customer journeys
  • Ability to develop compelling insight-led creative briefs
  • Ability to drive client growth

Work Rights

Not specified

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