Senior Data Scientist

Dentsu

Toronto, Canada
$90k-$105k ph
Marketing mix modeling (mmm)
Statistical and econometric attribution models
Sql, python, and/or r proficiency
The Senior Data Scientist will be part of a cross-functional team, specifically focused on developing mixed marketing models for our clients

Job Summary

  • The Senior Data Scientist will be part of a cross-functional team, specifically focused on developing mixed marketing models for our clients.
  • Responsibilities include developing, validating, and refining statistical and econometric models, including Marketing Mix Models, to measure marketing effectiveness across channels.
  • The company offers a range of medical, dental, RRSP, paid time off, and/or other benefits to all permanent employees.

Matching Summary

The Senior Data Scientist will be part of a cross-functional team, specifically focused on developing mixed marketing models for our clients.

Salary

$90k-$105k

Skills & Requirements

Must-have

  • Marketing Mix Modeling (MMM)
  • statistical and econometric attribution models
  • SQL, Python, and/or R proficiency
  • marketing and media analytics
  • cloud platforms (AWS, GCP, Azure)

Nice-to-have

  • open-source MMM frameworks
  • advanced machine learning techniques
  • experiment design (A/B testing, geo-lift)

Key Requirements

  • 5 years of hands-on experience building MMM
  • Proficient in SQL, Python, and/or R
  • Strong knowledge of statistical methods
  • Proficient with data visualization tools
  • Proficient with cloud platforms

Work Rights

Not specified

Tailored Resume

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