Brand Manager - Value Brands

Choice Hotels

North Bethesda, Maryland, USA
Base: $98,000 - $115,000 annually; bonus/equity: e...
Hybrid
Brand strategy development
Cross-functional initiative leadership
Guest experience elevation
The Value Brands Segment Brand Manager plays a pivotal role in shaping and energizing our value brands segment, turning insights into impactful programs

Job Summary

  • The Value Brands Segment Brand Manager plays a pivotal role in shaping and energizing our value brands segment, turning insights into impactful programs.
  • This role will partner with several cross-functional teams and manages varying project workstreams, supporting the development and execution of brand strategies.
  • Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible.

Matching Summary

The Value Brands Segment Brand Manager plays a pivotal role in shaping and energizing our value brands segment, turning insights into impactful programs.

Salary

Base: $98,000 - $115,000 annually; Bonus/Equity: Eligible for annual bonus; Benefits: Competitive and flexible benefits program

Skills & Requirements

Must-have

  • Brand strategy development
  • Cross-functional initiative leadership
  • Guest experience elevation
  • Franchisee engagement
  • Brand health metric monitoring

Nice-to-have

  • Strategic thinker with bias for action
  • Passion for brand storytelling
  • Collaborative mindset
  • Comfortable navigating ambiguity

Key Requirements

  • 5-7 years experience in brand management
  • Hospitality or consumer brand experience preferred
  • Proficient in Microsoft Office Suite
  • Financial acumen
  • Bachelor’s degree in Marketing, Business, or Hospitality

Work Rights

Not specified

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