Contract: Lifecycle Marketing Specialist

Upwork

Remote
Remote
Lifecycle marketing campaigns
Braze or similar platform
Analyze campaign performance
Upwork is seeking a Lifecycle Marketing Specialist to support the design, execution, and optimization of multi-channel marketing campaigns aimed at driving customer engagement and retention. This remote position requires a strong analytical mindset, experience with CRM marketing, and proficiency in using marketing automation tools like Braze

Job Summary

  • Support the growth and optimization of lifecycle programs by contributing to the design, testing, implementation, and measurement of multi-channel campaigns.
  • Execute lifecycle marketing campaigns across email, mobile, in-product messaging, and related channels, ensuring timely delivery and alignment with engagement and conversion goals.
  • Monitor campaign performance dashboards, identify trends or anomalies, and recommend optimizations to enhance efficiency and user experience.

Matching Summary

Match Score: 85

Upwork is seeking a Lifecycle Marketing Specialist to support the design, execution, and optimization of multi-channel marketing campaigns aimed at driving customer engagement and retention. This remote position requires a strong analytical mindset, experience with CRM marketing, and proficiency in using marketing automation tools like Braze.

Skills & Requirements

Must-have

  • Lifecycle marketing campaigns
  • Braze or similar platform
  • Analyze campaign performance
  • Build and optimize nurture sequences
  • Use AI tools for campaign development
  • Cross-functional communication skills

Nice-to-have

  • Proactive and growth-oriented approach
  • Continuous improvement of customer experiences
  • Thoughtful, insight-driven strategies

Key Requirements

  • Proven experience executing lifecycle or CRM marketing campaigns
  • Hands-on use of Braze or similar marketing automation platform
  • Experience running experiments and interpreting results
  • Proficiency using AI tools for campaign development
  • Ability to manage work independently

Work Rights

Not specified

Tailored Resume

Cover Letter