Acquisition Strategist

Aristocrat Technologies Australia Pty Ltd

Lansing, MI, United States
Base: $92,792 - $172,328; bonus/equity: not specif...
On-site
Ilottery user acquisition strategy
Multi-channel acquisition optimization
Performance analysis and reporting
Aristocrat Technologies is seeking an Acquisition Strategist to lead user acquisition strategies for the Michigan Lottery's iLottery program. The role involves analyzing performance, identifying growth opportunities, and collaborating with internal and external teams to optimize marketing efforts

Job Summary

  • Lead the strategic direction of user acquisition for the Michigan Lottery’s iLottery program, focusing on analyzing performance and identifying growth opportunities.
  • Collaborate with internal teams and external partners, including the client’s marketing team, media agencies, and affiliate networks, to optimize multi-channel acquisition efforts.
  • Manage the Acquisition Coordinator responsible for supporting partner communications and daily campaign logistics.

Matching Summary

Match Score: 85

Aristocrat Technologies is seeking an Acquisition Strategist to lead user acquisition strategies for the Michigan Lottery's iLottery program. The role involves analyzing performance, identifying growth opportunities, and collaborating with internal and external teams to optimize marketing efforts.

Salary

Base: $92,792 - $172,328; Bonus/Equity: Not specified; Benefits: Health, dental, vision, PTO, 401(k) with match

Skills & Requirements

Must-have

  • iLottery user acquisition strategy
  • multi-channel acquisition optimization
  • performance analysis and reporting
  • collaboration with media agencies and partners
  • acquisition KPI definition and maintenance

Nice-to-have

  • player conversion and early retention
  • regulatory standards and brand guidelines
  • strategic direction for growth opportunities

Key Requirements

  • 5+ years experience in acquisition or affiliate marketing
  • Bachelor's degree in Marketing, Business, Communications, or related field
  • Proficiency with marketing analytics tools (Google Analytics, Power BI)
  • Experience managing external media agencies or affiliate partners
  • Must be authorized to work in the US without sponsorship

Work Rights

Not specified

Tailored Resume

Cover Letter