The Central Marketing role aims to enhance customer experience and communication capabilities, improving marketing professionalism and cost-effectiveness to build the Hang Lung brand experience
Job Summary
The Central Marketing role aims to enhance customer experience and communication capabilities, improving marketing professionalism and cost-effectiveness to build the Hang Lung brand experience.
Develop an annual event plan for residential and office businesses, focusing on systematic organization of cross-industry resources to create influential brand imprint communication activities.
Responsible for the planning and execution supervision of large-scale installations and on-site packaging, ensuring consistency with brand and project positioning, and conducting routine inspections to maintain quality.
Matching Summary
The Central Marketing role aims to enhance customer experience and communication capabilities, improving marketing professionalism and cost-effectiveness to build the Hang Lung brand experience.
Skills & Requirements
Must-have
event planning and execution
media resource matrix development
cross-industry collaboration
brand packaging and quality control
marketing campaign analysis
Nice-to-have
detail-oriented
results-driven
curious about new things
optimistic attitude
high execution efficiency
Key Requirements
Bachelor's degree or above
8+ years marketing planning experience
3+ years high-end/art project experience
Experience in national brands and art/cultural complexes preferred
Strong aesthetic, copywriting, creative thinking, and new media skills
Excellent communication and problem-solving abilities