Fever is seeking a Senior Customer Lifecycle Specialist to manage and enhance their CRM strategy, focusing on customer retention through data-driven marketing channels. The ideal candidate will have over three years of experience in digital marketing and CRM, particularly with tools like Salesforce Marketing Cloud
Job Summary
The role involves managing the activation of customer data to develop and execute an end-to-end CRM strategy across email, push notifications, and in-app messages.
Candidates will continuously refine multi-channel communications and develop retention strategies to deliver an outstanding customer experience using state-of-the-art practices.
The position requires owning weekly and monthly reporting while ensuring all campaigns are tracked, analyzed, and driven by clear success metrics.
Matching Summary
Match Score: 85
Fever is seeking a Senior Customer Lifecycle Specialist to manage and enhance their CRM strategy, focusing on customer retention through data-driven marketing channels. The ideal candidate will have over three years of experience in digital marketing and CRM, particularly with tools like Salesforce Marketing Cloud.
Skills & Requirements
Must-have
3+ years Digital Marketing experience
Salesforce Marketing Cloud proficiency
HTML coding skills
Email and push notification strategy
Customer segmentation expertise
Nice-to-have
Strong copywriting abilities
Hands-on mindset for shaping future
Experience with ESPs like Mailchimp
Data-driven insight generation
Revenue optimization through CRM flows
Key Requirements
Minimum 3 years in Digital Marketing and CRM
Proficiency in Salesforce Marketing Cloud
Experience with ESPs such as Mailchimp or Sendgrid