Marketing Strategist – Research Commercialization & Event Support
ist.psu.edu
Hybrid
Translate technical content into marketing narratives
Plan and execute commercialization events
Analyze marketing engagement metrics
This role supports the Office of Research Business Development by driving revenue generation through targeted marketing of Penn State's intellectual property
Job Summary
This role supports the Office of Research Business Development by driving revenue generation through targeted marketing of Penn State's intellectual property.
The position involves planning and managing logistics for various commercialization-focused events including investor forums and pitch events.
Candidates must be able to translate complex technical information into compelling market-facing messages for external audiences.
Matching Summary
This role supports the Office of Research Business Development by driving revenue generation through targeted marketing of Penn State's intellectual property.
Skills & Requirements
Must-have
Translate technical content into marketing narratives
Plan and execute commercialization events
Analyze marketing engagement metrics
Experience with HubSpot CRM tools
Strong project management skills
Nice-to-have
Experience in university or research organizations
Understanding of intellectual property marketing
Proficiency with PowerBI and Adobe Creative Suite
Familiarity with B2B sales cycles for emerging tech
Key Requirements
Must be a U.S. Citizen
Experience in marketing strategy within research or technology transfer