Associate Director, Channel Proposition & Product Strategy

AIA Australia

Hong Kong, Hong Kong
Channel proposition strategy
Product strategy and development
Customer proposition strategy
Lead and formulate the overall PD customer and proposition strategy with both internal teams and external partners, while driving channel-based product strategy and managing segment proposition initiatives to deepen business penetration in bank and broker channels

Job Summary

  • Lead and formulate the overall PD customer and proposition strategy with both internal teams and external partners, while driving channel-based product strategy and managing segment proposition initiatives to deepen business penetration in bank and broker channels.
  • Drive product ideation, design, launch, and optimization of products to meet business needs and monitor and analyze product performance to provide strategic recommendations.
  • Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

Matching Summary

Lead and formulate the overall PD customer and proposition strategy with both internal teams and external partners, while driving channel-based product strategy and managing segment proposition initiatives to deepen business penetration in bank and broker channels.

Skills & Requirements

Must-have

  • Channel proposition strategy
  • Product strategy and development
  • Customer proposition strategy
  • Data analytics for customer segments
  • Stakeholder management skills
  • Insurance product knowledge

Nice-to-have

  • Inspiring meaningful connections
  • Purpose-led brand positioning
  • Positive, healthy impact
  • Self-motivated and work under pressure
  • Attention to detail

Key Requirements

  • Degree in Business Management/Marketing/Finance/Economics
  • 10+ years in business development, product development, sales management
  • Experience in Partnership Distribution model
  • Relevant licenses for regulated activities
  • Proficiency in MS Word, Excel, PowerPoint

Work Rights

Not specified

Tailored Resume

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