Senior Marketing Manager

Haleon

Shanghai, China
8+ years brand marketing experience
Manage brand profit & loss (p&l)
Expert in social media and e-commerce
The role involves developing and refining strategic direction for the Caltrate brand grounded in consumer and customer insights

Job Summary

  • The role involves developing and refining strategic direction for the Caltrate brand grounded in consumer and customer insights.
  • Candidates will be accountable for delivering annual brand Profit & Loss results while actively managing budget items.
  • The position requires leading cross-functional teams to execute global innovation strategies and drive breakthrough results within a matrix organization.

Matching Summary

The role involves developing and refining strategic direction for the Caltrate brand grounded in consumer and customer insights.

Skills & Requirements

Must-have

  • 8+ years brand marketing experience
  • Manage brand Profit & Loss (P&L)
  • Expert in social media and E-commerce
  • Experience leading people in matrix organization
  • Deliver insights-based consumer communications

Nice-to-have

  • Strong financial capabilities and business acumen
  • Experience in fast-paced entrepreneurial environment
  • Experience in consumer health industry
  • Ability to adapt to organizational changes

Key Requirements

  • Bachelor's degree required
  • 8 or more years of brand marketing experience
  • Experience in Consumer Products or OTC marketing
  • Experience with large scale new product launches

Work Rights

Not specified

Tailored Resume

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