Assistant Director Of Digital And Email Marketing, Department Of Athletics

Graylyn

Winston-Salem, North Carolina, United States
Strategic email campaign execution
Eloqua marketing automation platform
Web page design and management
The role involves developing and executing strategic plans for email and digital communications to engage fans, alumni, and the community

Job Summary

  • The role involves developing and executing strategic plans for email and digital communications to engage fans, alumni, and the community.
  • Candidates will manage day-to-day digital requirements for student rewards programs and coordinate with athletics development teams.
  • The position requires analyzing performance metrics to provide strategic recommendations for continuous improvement of digital campaigns.

Matching Summary

The role involves developing and executing strategic plans for email and digital communications to engage fans, alumni, and the community.

Skills & Requirements

Must-have

  • Strategic email campaign execution
  • Eloqua marketing automation platform
  • Web page design and management
  • Lead generation and retargeting strategies
  • Performance analysis and reporting

Nice-to-have

  • Experience in athletics or higher education
  • Adobe Creative Suite proficiency
  • Strong interpersonal communication skills
  • Ability to work evenings and weekends
  • Collaboration with external agencies

Key Requirements

  • BA/BS degree required
  • Minimum one-year experience in related duties
  • Expertise in Microsoft Office Suite

Work Rights

Not specified

Tailored Resume

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