To create maximum value of strategic brand/top brand /multiple brands/ franchise, by supervising, guiding and participating in the development and implementation of marketing strategy and promotional mix
Job Summary
To create maximum value of strategic brand/top brand /multiple brands/ franchise, by supervising, guiding and participating in the development and implementation of marketing strategy and promotional mix.
Supervise, provide guidance and control the overall quality of product strategy and marketing plan (brand plan and cycle plan) of strategic brand, including marketing strategy, product camapaign, promotion mix, budget allocation and etc.
Oversee SL relationship management in one or several Therapeutical Area; responsible for relationship management with top national SLs.
Matching Summary
To create maximum value of strategic brand/top brand /multiple brands/ franchise, by supervising, guiding and participating in the development and implementation of marketing strategy and promotional mix.