Marketing Manager - E-commerce

LEGO Group

Billund, Denmark
Not specified; bonus: eligible reward scheme when ...
Hybrid (average of 3 days per week in the office)
Extensive e-commerce experience
Product text and seo optimization
Fluent in english and shopper search engines
The LEGO Group is seeking a Marketing Manager for E-commerce to lead innovative marketing strategies focused on product text and SEO optimization. This hybrid role, based in Billund, Denmark, requires extensive experience in e-commerce and a collaborative spirit to enhance digital merchandising efforts

Job Summary

  • This role involves leading the E-com expertise within Cross-Franchise Marketing to build shopper-centric experiences and set new standards in digital merchandising.
  • The successful candidate will brief, review, and approve product naming and texts while collaborating with design and IP partners to ensure a consistent brand narrative.
  • Benefits include family care leave, life and disability insurance, wellbeing resources, a colleague discount, and a bonus scheme based on goal achievement.

Matching Summary

Match Score: 85

The LEGO Group is seeking a Marketing Manager for E-commerce to lead innovative marketing strategies focused on product text and SEO optimization. This hybrid role, based in Billund, Denmark, requires extensive experience in e-commerce and a collaborative spirit to enhance digital merchandising efforts.

Salary

Not specified; Bonus: Eligible reward scheme when goals are reached; Benefits: Family Care Leave, Insurance, Wellbeing resources, Colleague Discount

Skills & Requirements

Must-have

  • Extensive e-commerce experience
  • Product text and SEO optimization
  • Fluent in English and shopper search engines
  • Experience briefing external copywriting agencies
  • Data-driven decision making capabilities

Nice-to-have

  • Informal leadership experience
  • Ability to inspire and lead by example
  • Strong team spirit building skills
  • Process optimization mindset
  • Global organization development experience

Key Requirements

  • Extensive work experience in similar roles
  • Demonstrable experience in product text and SEO
  • Fluency in 3 languages: English, Shopper, Search Engines
  • Prior experience briefing external copywriting agencies for SEO

Work Rights

No relocation assistance offered; local status required

Tailored Resume

Cover Letter