Senior Manager, Media & Retail Media, Latam

Coca-Cola HBC AG

Mexico City, Mexico
Media strategy execution
Retail media activation
Performance optimization
Lead execution of regional media and retail media frameworks across assigned brands or markets

Job Summary

  • Lead execution of regional media and retail media frameworks across assigned brands or markets.
  • Monitor and optimize media performance across markets, using data and learning agendas.
  • Partner with Brand, IMX, Commercial, Bottlers, Analytics, and agency teams.

Matching Summary

Lead execution of regional media and retail media frameworks across assigned brands or markets.

Skills & Requirements

Must-have

  • media strategy execution
  • retail media activation
  • performance optimization
  • data and insight driven
  • stakeholder management

Nice-to-have

  • growth mindset
  • continuous learning
  • curious
  • empowered
  • inclusive
  • agile

Key Requirements

  • 7-10+ years of experience
  • Bachelor's degree required
  • Strong understanding of digital media
  • Experience working across markets
  • Strong analytical skills

Work Rights

Not specified

Tailored Resume

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