B2b Paid Media Marketing Manager

Newsela

Remote
Base: $79,200 - $91,100 usd; bonus/equity: incenti...
Fully remote
Develop and execute paid search and social campaigns
Optimize campaign performance through a/b testing
Monitor key performance metrics (cpc, ctr, roas)
Newsela is seeking a B2B Paid Media Marketing Manager to lead its paid media strategies and campaign execution. The ideal candidate will have 3-5 years of experience in B2B paid media, particularly in a SaaS environment, and will work closely with cross-functional teams to optimize media performance and achieve business objectives

Job Summary

  • This role will be instrumental in determining our B2B paid media strategy and optimizing campaigns across various channels to maximize our impact and investment.
  • You have 3-5 years of B2B paid media experience in a SaaS environment and have a proven track record of being one part strategist, one part executor.
  • Newsela offers comprehensive benefits including health & wellness, remote work support, inclusive family benefits, financial wellbeing, flexible PTO, and professional development.

Matching Summary

Match Score: 85

Newsela is seeking a B2B Paid Media Marketing Manager to lead its paid media strategies and campaign execution. The ideal candidate will have 3-5 years of experience in B2B paid media, particularly in a SaaS environment, and will work closely with cross-functional teams to optimize media performance and achieve business objectives.

Salary

Base: $79,200 - $91,100 USD; Bonus/Equity: incentive stock options; Benefits: comprehensive benefits

Skills & Requirements

Must-have

  • Develop and execute paid search and social campaigns
  • Optimize campaign performance through A/B testing
  • Monitor key performance metrics (CPC, CTR, ROAS)
  • Incorporate AI tools and workflows

Nice-to-have

  • Passionate about paid media marketing
  • Love working collaboratively
  • Love working in a fast-paced setting

Key Requirements

  • 3-5 years of B2B paid media experience
  • Experience with Google Ads, Meta Ads, LinkedIn Ads
  • Proficiency in Google Analytics and Google Tag Manager
  • Comfortable with ambiguity

Work Rights

Not specified

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