Pu Insights & Pricing Manager Insa

Castrol

Mumbai, India
Fully remote
Consumer and customer insights
Pricing strategy and execution
Marketing mix evolution
Lead all work-streams to unlock consumer and customer insights for continuous evolution of marketing mix and strengthening value propositions

Job Summary

  • Lead all work-streams to unlock consumer and customer insights for continuous evolution of marketing mix and strengthening value propositions.
  • Drive data-backed, robust pricing actions across brands in line with financial plans and competitive context.
  • Build consumer & customer learning to design enabling actions that translate ambition into business results across different business verticals.

Matching Summary

Lead all work-streams to unlock consumer and customer insights for continuous evolution of marketing mix and strengthening value propositions.

Skills & Requirements

Must-have

  • Consumer and customer insights
  • Pricing strategy and execution
  • Marketing mix evolution
  • Quantitative and qualitative research
  • Competitive intelligence
  • Margin improvement analytics

Nice-to-have

  • Agile research approaches
  • Cross-functional collaboration
  • Team leadership and mentoring
  • Data science background desirable

Key Requirements

  • Minimum 12 years professional expertise
  • University degree in B.Tech., Marketing, or related
  • MBA or equivalent post graduate degree
  • Experience with Nielsen data and custom research

Work Rights

Not specified

Tailored Resume

Cover Letter