Field Marketing Manager

APPIAN CORPORATION

Mclean, US
Not specified; not specified; comprehensive benefi...
On-site
3+ years field marketing experience
Public sector marketing experience
B2g or b2b enterprise software background
Appian Corporation is seeking a Field Marketing Manager to develop and execute marketing plans for the Public Sector. The ideal candidate should have experience in public sector marketing and event management, with a passion for driving lead generation and account expansion

Job Summary

  • Appian is seeking a Field Marketing Manager to develop and execute integrated marketing plans specifically for the Public Sector industry.
  • The role involves managing a rich portfolio of events including trade shows, regional seminars, and executive roundtables while driving lead generation.
  • Appian offers comprehensive benefits including health coverage, tuition reimbursement, and access to specialized department training through Appian University.

Matching Summary

Match Score: 85

Appian Corporation is seeking a Field Marketing Manager to develop and execute marketing plans for the Public Sector. The ideal candidate should have experience in public sector marketing and event management, with a passion for driving lead generation and account expansion.

Salary

Not specified; Not specified; Comprehensive benefits package including health coverage, ESPP, retirement plan, and wellness dollars

Skills & Requirements

Must-have

  • 3+ years field marketing experience
  • Public Sector marketing experience
  • B2G or B2B enterprise software background
  • Event logistics strategy and execution
  • Account-based marketing tactics
  • Budget management and ROI tracking

Nice-to-have

  • Understanding of business process automation
  • Familiarity with low-code application development
  • Creative and passionate team player
  • Experience balancing partner ecosystems
  • Strong data analysis skills for optimization

Key Requirements

  • Bachelor's Degree required
  • 3+ years of field marketing or events experience
  • Direct experience with Defense, Federal Civilian, or State/Local Government marketing

Work Rights

Not specified

Tailored Resume

Cover Letter