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KONE Elevators is seeking a Product Marketing Manager in Shanghai to oversee market competitiveness and lifecycle management of designated product ranges. The ideal candidate will combine product knowledge with market insights to drive product strategy, engage with stakeholders, and enhance overall product performance.
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Job Summary
The Product Marketing Manager is accountable for the global market competitiveness of the designated product range/portfolio and leads the definition of strategy, roadmap, and lifecycle management.
At KONE, we foster an innovative and collaborative working culture that values individual contributions, employee engagement, and sustainability as integral parts of daily practice.
The role involves close collaboration with marketing teams, sales, and area directors to optimize product offerings and support customer needs.
Matching Summary
Match Score: 75
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KONE Elevators is seeking a Product Marketing Manager in Shanghai to oversee market competitiveness and lifecycle management of designated product ranges. The ideal candidate will combine product knowledge with market insights to drive product strategy, engage with stakeholders, and enhance overall product performance.
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Skills & Requirements
Must-have
Product range/portfolio lifecycle management
Market competitiveness analysis
Product business case development
Cross-functional stakeholder engagement
Product cost reduction leadership
Competitor intelligence and analysis
Customer interface support
Nice-to-have
Innovative and collaborative culture
Employee engagement focus
Sustainability and ethical business practices
Career and personal development opportunities
Balanced work-life environment
Key Requirements
Experience in product marketing management
Knowledge of product range volumes and options
Ability to lead product cost reduction actions
Competitor intelligence experience
Experience supporting PD projects as business owner