Smm-county-上海

Astrazeneca

Shanghai, China
Therapeutic area strategy
Marketing mix optimization
Product launch plans
Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength

Job Summary

  • Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength.
  • Lead the cross functional ‘Brand Team’ in the development of brand strategy aligned to overall TA strategy and company priorities.
  • Recruit talents to build the effective team and responsible for performance management for BMs.

Matching Summary

Develop a Therapeutic Area Strategy to optimize product fit and portfolio strength.

Skills & Requirements

Must-have

  • Therapeutic Area Strategy
  • Marketing mix optimization
  • Product launch plans
  • Cross-functional brand team leadership
  • Brand budget management
  • Promotional material oversight
  • Market intelligence analysis
  • Key Opinion Leader relationships

Nice-to-have

  • Global AZ network building
  • High ethical standards
  • Inclusive and diverse team

Key Requirements

  • Minimum 5 years of experience in marketing
  • Experience in pharmaceutical industry
  • Proven track record in product launch and brand management
  • Strong analytical and strategic thinking skills
  • Excellent communication and interpersonal skills

Work Rights

Not specified

Tailored Resume

Cover Letter