Digital Marketing & External Communications Manager
Cna Employees' Health Plan Trust
Multiple Locations
Base: $72,000 to $141,000 annually; bonus/equity: ...
Hybrid
Digital marketing strategy execution
External communications program leadership
Social media management (paid, organic)
CNA Employees' Health Plan Trust is seeking a Digital Marketing & External Communications Manager to lead digital marketing initiatives and external communications strategies. This role requires a strong background in digital marketing and communications, with a focus on delivering measurable outcomes across various channels
Job Summary
Lead the execution of digital marketing and external communications programs that support enterprise and business-unit objectives.
Manage social media programs, paid search, display advertising, media relations, and awards and recognition programs.
Set enterprise KPIs and measurement frameworks for digital marketing and communications, ensuring transparent reporting and accountability.
Matching Summary
Match Score: 85
CNA Employees' Health Plan Trust is seeking a Digital Marketing & External Communications Manager to lead digital marketing initiatives and external communications strategies. This role requires a strong background in digital marketing and communications, with a focus on delivering measurable outcomes across various channels.
Salary
Base: $72,000 to $141,000 annually; Bonus/Equity: Not specified; Benefits: Comprehensive and competitive benefits package
Skills & Requirements
Must-have
Digital marketing strategy execution
External communications program leadership
Social media management (paid, organic)
Paid search and display advertising optimization
Agency and vendor management
SEO and GEO standards enforcement
Media relations strategy
Awards and recognition program leadership
External written communications development
KPI setting and measurement frameworks
Nice-to-have
Collaborative workstyle
Leadership within project teams
Advising on digital reputation
Emerging issues identification
Key Requirements
7+ years of experience in digital marketing, external communications, journalism, or media/PR
P&C insurance experience required
Bachelor's degree in Marketing, Advertising, Journalism, Media/PR, Digital Marketing, or related field/discipline or equivalent experience