Manager/ Senior Manager, Digital Marketing (performance-led) [pod]

GovTech Singapore

Singapore
Performance-driven digital marketing
Lead generation campaigns
Google analytics
Drive high-performance campaigns and deliver measurable results across a variety of digital channels to achieve KPIs such as user acquisition, event registrations, and product/service adoption

Job Summary

  • Drive high-performance campaigns and deliver measurable results across a variety of digital channels to achieve KPIs such as user acquisition, event registrations, and product/service adoption.
  • Develop, execute, and optimize performance-driven digital marketing campaigns designed to drive high-quality leads for individuals seeking career support and career development.
  • Collaborate with internal teams and external partners to produce relevant assets and ensure campaigns are performance-driven, managing the digital marketing budget efficiently for maximum ROI.

Matching Summary

Drive high-performance campaigns and deliver measurable results across a variety of digital channels to achieve KPIs such as user acquisition, event registrations, and product/service adoption.

Skills & Requirements

Must-have

  • performance-driven digital marketing
  • lead generation campaigns
  • Google Analytics
  • Google Ads
  • Facebook Ads Manager
  • SEM
  • Google Tag Manager

Nice-to-have

  • data-driven mindset
  • creative problem-solver
  • SEO
  • web design usability

Key Requirements

  • At least 3 years of experience
  • lead generation campaigns targeting individuals
  • Proficient in marketing platforms
  • Strong experience with SEM
  • implementing pixels via Google Tag Manager
  • Good A/B testing skills
  • Exceptional campaign management skills
  • collaborating with external agencies
  • cross-functional teams

Work Rights

Not specified

Tailored Resume

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