Web Analytics & Tracking Specialist/analyst (m/w/d)
Deutscher Sparkassen Verlag GmbH
Multiple Locations, Germany
Flexible working hours; options for full-time or part-time
Web tracking and tag management
Google tag manager and google analytics
Consent management platform configuration
Deutscher Sparkassen Verlag GmbH is seeking a Web Analytics & Tracking Specialist to develop and implement tracking strategies for marketing and communication activities within the Sparkassen financial group. The role requires at least three years of experience in web tracking or digital analytics, alongside skills in web development and data privacy compliance
Job Summary
Develop and implement tracking strategies for marketing and communication activities for Sparkassen and network partners.
Evaluate, test, and pilot new web tracking technologies to assess their potential for central portals and campaigns.
We offer an inspiring work atmosphere, a casual dress code, and nice colleagues in a trusting environment with flat hierarchies.
Matching Summary
Match Score: 85
Deutscher Sparkassen Verlag GmbH is seeking a Web Analytics & Tracking Specialist to develop and implement tracking strategies for marketing and communication activities within the Sparkassen financial group. The role requires at least three years of experience in web tracking or digital analytics, alongside skills in web development and data privacy compliance.
Skills & Requirements
Must-have
Web tracking and Tag Management
Google Tag Manager and Google Analytics
Consent Management Platform configuration
JavaScript and TypeScript development
Data quality and analysis
Nice-to-have
Agile software development experience
Consulting and stakeholder advising
Curiosity and learning new technologies
Data-driven decision making affinity
Key Requirements
Minimum three years in Webtracking, Webanalysis, Digital Analytics or Marketing Technology
Informatics degree or comparable qualification
Experience with Google Marketing Platform
Experience with modern website technical foundations