Translate national strategies into action calendars
Manage point of sale activation concepts
Develop and manage customized concepts for product and brand activation for defined accounts/channels/target groups
Job Summary
Develop and manage customized concepts for product and brand activation for defined accounts/channels/target groups.
Gather and evaluate market and customer feedback to identify customer needs and trends, and analyze competitors to identify opportunities for differentiation.
Plan and execute promotions and product launches in coordination with Brand Management and Product Marketing, and manage activation across various communication channels (online & offline).
Matching Summary
Develop and manage customized concepts for product and brand activation for defined accounts/channels/target groups.
Skills & Requirements
Must-have
Develop and execute activation strategies
Translate national strategies into action calendars
Manage point of sale activation concepts
Analyze competitors and identify differentiation
Conduct portfolio analysis and derive sales promotions
Manage activation across online & offline channels
Nice-to-have
Relentless pursuit of excellence
Care about making things better
Highly energetic, fast-paced environment
Collaborative mindset
Key Requirements
Degree in business administration, marketing, communications, or comparable
Several years of professional marketing experience
Strong analytical skills and experience with data
German Native Speaker & fluent business English
5+ years of experience in digital marketing disciplines