Svp, Marketing Effectiveness

Dentsu

New York, New York, United States
Base: $217,500 - $263,062; bonus/equity: eligible ...
Hybrid
Marketing effectiveness practice
Modern measurement
Data into a strategic asset
Your mission is to turn data into a strategic asset across the full media and marketing landscape, working closely with agency and Decisioning leadership to reinforce dentsu’s position as a market innovator

Job Summary

  • Your mission is to turn data into a strategic asset across the full media and marketing landscape, working closely with agency and Decisioning leadership to reinforce dentsu’s position as a market innovator.
  • Responsibilities include overseeing tools, technology and platforms utilized for the client, leading agency development efforts for analytics, and driving strategic thinking and leadership for data analytics, insights and innovation.
  • Benefits available with this position include medical, vision, and dental insurance, life insurance, disability insurance, 401k, flexible paid time off, and paid parental leave.

Matching Summary

Your mission is to turn data into a strategic asset across the full media and marketing landscape, working closely with agency and Decisioning leadership to reinforce dentsu’s position as a market innovator.

Salary

Base: $217,500 - $263,062; Bonus/Equity: eligible for discretionary incentive compensation; Benefits: Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave

Skills & Requirements

Must-have

  • Marketing Effectiveness practice
  • modern measurement
  • data into a strategic asset
  • media measurement
  • ad tech/mar tech
  • identity solutions
  • people based marketing
  • cross channel analytics
  • quantitative rigor
  • data activation
  • executive presence
  • client facing experience
  • analytics business management
  • media planning and buying
  • in-channel and cross-channel incrementality
  • Ad/ MarTech landscape
  • Ad Tech platforms
  • media and digital reporting tools
  • relational databases and programming languages
  • machine learning, statistical testing, & regression modeling

Nice-to-have

  • high-energy collaborator
  • business acumen
  • client charisma
  • appetite for innovation
  • flexible work attitude
  • compelling presenter and communicator
  • highly curious person
  • strong problem solving abilities
  • driven and ambitious leader
  • strategic client partner
  • proven collaborator
  • willing to travel

Key Requirements

  • 12+ years relevant Media Analytics experience
  • Agency departmental leadership ability
  • Executive stakeholder management & vision setting
  • Demonstrated thought leadership
  • Global business management exposure
  • Analytics experience within integrated or digital communications or media agency preferred
  • Experience with Data Visualization & Storytelling
  • Experience with data sourcing, evaluation, onboarding and integration
  • Familiarity with attitudinal surveys methods
  • Experience with Ad Tech platforms including, DoubleClick (DBM, DCM) Adobe (Analytics, AMO, AAM) Marin and Prisma
  • Proficiency in PowerPoint and Microsoft Excel is required
  • Proficiency in a Project/Product Management

Work Rights

Not specified

Tailored Resume

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