Interaction studio optimization for personalization
Customer data integration and governance
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP
Job Summary
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP.
Candidates will configure Interaction Studio to deliver personalized experiences across web, email, and mobile channels while monitoring engagement trends.
Success requires collaborating with marketing, sales, and IT teams to execute data-driven strategies and maintain accurate customer data dashboards.
Matching Summary
The role focuses on enabling project delivery by capturing user needs and aligning outcomes with business strategy through Salesforce CDP.
Skills & Requirements
Must-have
Salesforce CDP implementation and management
Interaction Studio optimization for personalization
Customer data integration and governance
Real-time interaction strategy development
Cross-functional collaboration with marketing teams
Nice-to-have
Experience with CRM and marketing automation systems
Strong analytical skills for trend identification
Ability to train team members on tools
Knowledge of latest CDP best practices
Key Requirements
Proficiency in Salesforce CDP and Interaction Studio
Experience in data governance and privacy compliance
Background in developing real-time interaction strategies