Digital Marketing Manager

Danaher

Shanghai, China
Digital marketing strategies
Customer segmentation
Integrated marketing approaches
Create strategies for digital marketing in different customer segments based on their characteristics

Job Summary

  • Create strategies for digital marketing in different customer segments based on their characteristics.
  • Implement integrated marketing approaches, effectively coordinating various digital channels such as SEM, social media(WeChat, channels), GEO and SCRM to promote target products and deliver campaign messages to the intended customers.
  • Continuously improve customers' digital experience through data analysis, tool development, content creation, and other methods, improving brand awareness and dedication to convert business opportunities.

Matching Summary

Create strategies for digital marketing in different customer segments based on their characteristics.

Skills & Requirements

Must-have

  • digital marketing strategies
  • customer segmentation
  • integrated marketing approaches
  • SEM, social media, GEO, SCRM
  • lead generation
  • AI tool promotion

Nice-to-have

  • cross-team collaboration
  • global team collaboration
  • data analysis
  • content creation
  • improving digital experience

Key Requirements

  • Not specified

Work Rights

Not specified

Tailored Resume

Cover Letter