Performance Marketing Specialist: Kigali

ALX

Kigali, Rwanda
**
Performance marketing
Media buying
Campaign optimisation
** ALX is seeking a Performance Marketing Specialist in Kigali, Rwanda, focused on driving learner acquisition through data-driven marketing campaigns. The ideal candidate will utilize tools like Meta Ads Manager and Google Ads to optimize conversion tracking and attribution, ensuring successful campaign execution and reporting. **

Job Summary

  • ALX Africa is dedicated to unlocking the potential of Africa's digital future by providing world-class tech skills training and career acceleration programmes.
  • The Performance Marketing Specialist will drive learner acquisition and growth in Rwanda through data-driven campaigns, robust tracking frameworks, and continuous optimisation.
  • Responsibilities include leading paid digital campaigns, ensuring tracking integrity, strengthening visibility across the acquisition funnel, and enabling faster, smarter decision-making.

Matching Summary

Match Score: 75

** ALX is seeking a Performance Marketing Specialist in Kigali, Rwanda, focused on driving learner acquisition through data-driven marketing campaigns. The ideal candidate will utilize tools like Meta Ads Manager and Google Ads to optimize conversion tracking and attribution, ensuring successful campaign execution and reporting. **

Skills & Requirements

Must-have

  • performance marketing
  • media buying
  • campaign optimisation
  • conversion tracking
  • attribution
  • Meta Ads Manager
  • Google Ads
  • Google Tag Manager

Nice-to-have

  • data-driven campaigns
  • growth targets
  • experimentation across channels
  • qualified leads
  • cost per acquisition
  • ROI focus

Key Requirements

  • Proficiency with Meta Ads Manager, Google Ads, Google Tag Manager
  • Experience with analytics dashboards
  • Ability to turn data into strategy
  • Experience with conversion tracking and attribution

Work Rights

Not specified

Tailored Resume

Cover Letter